Helping Business Owners Build Better Businesses, Stronger Personal Finances, and Lasting Wealth.
At Apel Advisory Solutions, we believe your business and personal financial life should work together, not compete with each other. We provide integrated guidance across business strategy, tax planning, cash flow, retirement, succession planning, asset protection, and personal wealth so every decision moves you closer to your long-term goals. Whether you're growing your business, preparing for retirement, or building a legacy for the next generation, we're with you every step of the way.
Trusted Financial Strategist for Business Owners
Before Apel Advisory
I know my business is successful...so why doesn't it always feel that way?
I make important financial decisions without knowing all my options.
Tax season feels like a report card instead of an opportunity.
I spend so much time running my business that I rarely have time to enjoy the life it's supposed to provide.
I worry about protecting everything I've worked so hard to build.
I have advisors, but no one is helping me connect all the pieces.
After Apel Advisory
I have clarity instead of uncertainty.
I make confident financial decisions backed by strategy, not guesswork.
I understand how today's decisions impact my long-term wealth.
I finally have a plan that connects my business success with my personal financial future.
I know my family, assets, and legacy are protected.
I spend less time worrying about money and more time enjoying what I've built.
Why Having a CFO
Partner Matters:
Hiring a full-time CFO costs $300,000–$500,000 per year.
Apel delivers equivalent strategic insight at a fraction of the cost, with founder-led engagement tailored to businesses earning $500K–$10M+ in revenue.
What You Get
Fractional CFO Services:
Real-time dashboards, cash-flow forecasting, margin analysis, budgeting, and strategic planning.
Strategic Business Advisory:
Owner-aligned planning for growth, hiring, pricing, and expansion decisions.
Tax Planning & Preparation:
Proactive strategies that reduce tax liability and increase available capital.
Data-Driven Reporting:
Custom dashboards that translate scattered numbers into clear action.
Our services are built for business owners who want a partner that "thinks like an owner" and delivers both tax and financial strategy under one roof.
How It Works
Our Approach: Discover. Build. Thrive.
Discover
Understand where you are today, and uncover opportunities for tomorrow.
Build
Connect every financial decision to your bigger goals.
Thrive
Move forward with confidence and a trusted advisor by your side.
This process is simple, owner-friendly, and designed to create measurable progress fast. Our goal is to turn confusion into clarity and decisions into action.
Why our Clients Love Us
From Burned Out to Bankable
After losing my husband, I was overwhelmed managing our farm’s records and financial responsibilities. Our CPA stepped in with compassion and expertise, helping organize our financials and providing clarity during a very difficult time.
In the years since, they have guided our family through a successful farm transition, including gifting strategies, restructuring, and helping the next generation establish their own entities to manage different areas of the operation. Their knowledge and genuine care have helped preserve our farm’s legacy and position it for future success.
Joan Holig
Cattail Dairy Farms LLC
Working with Apel Advisory Solutions has been a tremendous benefit to Nelson Grain Farms. From proactive tax planning to guiding us through business succession and retirement considerations, their team has helped us make important decisions with confidence. They truly understand the unique challenges of agriculture and take a personal approach to helping our family and business plan for the future. We value their knowledge, accessibility, and the trust we’ve built working together.
Scott Nelson
Nelson Grain Farms, LLC
Poynette, WI
We had a great experience with Apel Advisory Solutions LLC. Their advisory expertise helped our manufacturing business improve planning and make smarter financial decisions.
Laura P
Founder
Manufacturing Company
ABOUT US
Meet Kari Apel, CPA
With over two decades of experience advising founders, Kari brings hands-on expertise to every engagement. As a Wisconsin-based CFO and tax strategist, she works directly with each founder/operator, ensuring clarity, context, and execution at every step.
Kari’s approach is practical and personal. No jargon. No big-firm bait-and-switch. Just straight talk and meaningful outcomes.
Meet Kari Apel, CPA
Your Business Deserves More Than a Tax Preparer.
Get a financial partner who understands strategy, not just compliance.