You Built the Business. Now Make Sure It’s Building Your Future.
You’ve built a successful business. But every major business decision affects more than the business. It can impact your taxes, cash flow, retirement, family, and the wealth you’re building for the future.
Apel Advisory Solutions helps business owners connect those decisions.
We bring business strategy, proactive tax planning, and personal wealth planning together so you can see the full picture and make decisions with your business and your future working toward the same goals.
Build the business. Keep more of what you create. Plan for what comes next.
When Your Business and Personal Finances Aren’t Working Together
Before Apel Advisory
I know my business is successful...so why doesn't it always feel that way?
I make important financial decisions without knowing all my options.
Tax season feels like a report card instead of an opportunity.
I spend so much time running my business that I rarely have time to enjoy the life it's supposed to provide.
I worry about protecting everything I've worked so hard to build.
I have advisors, but no one is helping me connect all the pieces.
After Apel Advisory
I have clarity instead of uncertainty.
I make confident financial decisions backed by strategy, not guesswork.
I understand how today's decisions impact my long-term wealth.
I finally have a plan that connects my business success with my personal financial future.
I know my family, assets, and legacy are protected.
I spend less time worrying about money and more time enjoying what I've built.
Why Having a CFO
Partner Matters:
A full-time CFO can be a significant investment for a growing business. Apel provides strategic CFO-level guidance without the cost and commitment of a full-time executive.
One Strategy Across Your Business and Your Wealth
Fractional CFO Services:
Real-time dashboards, cash-flow forecasting, margin analysis, budgeting, and strategic planning.
Strategic Business Advisory:
Owner-aligned planning for growth, hiring, pricing, and expansion decisions.
Apel brings the financial pieces together so your business decisions, tax strategy, and personal financial goals aren't working independently of each other.
Tax Planning & Preparation:
Proactive strategies that reduce tax liability and increase available capital.
Data-Driven Reporting:
Custom dashboards that translate scattered numbers into clear action.
Our services are built for business owners who want a partner that "thinks like an owner" and delivers both tax and financial strategy under one roof.
How It Works
Our Approach: Discover. Build. Thrive.
Discover
Understand your numbers, your business, and where opportunities are being missed.
Build
Create a strategy that connects business decisions, tax planning, and personal wealth.
Thrive
Make informed decisions with a trusted advisor helping you navigate what's next.
This process is simple, owner-friendly, and designed to create measurable progress fast. Our goal is to turn confusion into clarity and decisions into action.
Why our Clients Love Us
From Burned Out to Bankable
After losing my husband, I was overwhelmed managing our farm’s records and financial responsibilities. Our CPA stepped in with compassion and expertise, helping organize our financials and providing clarity during a very difficult time.
In the years since, they have guided our family through a successful farm transition, including gifting strategies, restructuring, and helping the next generation establish their own entities to manage different areas of the operation. Their knowledge and genuine care have helped preserve our farm’s legacy and position it for future success.
Joan Holig
Cattail Dairy Farms LLC
Working with Apel Advisory Solutions has been a tremendous benefit to Nelson Grain Farms. From proactive tax planning to guiding us through business succession and retirement considerations, their team has helped us make important decisions with confidence. They truly understand the unique challenges of agriculture and take a personal approach to helping our family and business plan for the future. We value their knowledge, accessibility, and the trust we’ve built working together.
Scott Nelson
Nelson Grain Farms, LLC
Poynette, WI
We had a great experience with Apel Advisory Solutions LLC. Their advisory expertise helped our manufacturing business improve planning and make smarter financial decisions.
Laura P
Founder
Manufacturing Company
ABOUT US
Meet Kari Apel, CPA
With over two decades of experience advising founders, Kari brings hands-on expertise to every engagement. As a Wisconsin-based CFO and tax strategist, she works directly with each founder/operator, ensuring clarity, context, and execution at every step.
Kari’s approach is practical and personal. No jargon. No big-firm bait-and-switch. Just straight talk and meaningful outcomes.
Meet Kari Apel, CPA
Your Business Deserves More Than a Tax Preparer.
Get a financial partner who understands strategy, not just compliance.